Will Groupon survive?

Groupon has been in the news lately for two things besides their "daily deals."

1) Groupon is launching a mobile credit card reader that connects effortlessly to most smartphones. Almost anyone can accept credit cards from anywhere at anytime. The company "Square" led in this technology. Now, apparently, others are following.

2) Groupon has settled a class action lawsuit regarding expired Groupons.

So, in my opinion, Groupon is smart to start to get away from the "daily deals." The "daily deals" revenues must be decreasing because I rarely hear people talking about them anymore.

For service based businesses, offering "daily deals" did not benefit the business unless they counted on a significant amount of people allowing their groupon deals to expire. So that would be money for the business without having to provide any service.

Many of my clientele who were purchasing Groupon deals heavily are now very selective about what deals that they buy. They look at location of the business and how unique of an experience that they will be buying in to.

Customer spending habits continue to change. Groupon is smart to look at other business models to increase revenues. I believe that they will survive, but they may not remain known for their speciality of offering "daily deals."